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AI in Dentistry: Insurance Verification with Vivek Kinra with Verrific

by PracticeCFO | June 27, 2025
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In this eye-opening episode, host Wes Read, CPA, CFP welcomes Vivek Kinra, founder and CEO of Verific, for an in-depth conversation about artificial intelligence in dentistry.

The discussion starts off unscripted and fresh, as Vivek shares his unique journey from software engineering to creating multiple dental technology companies—PPO Profits and now Verific. He details how Verific uses genuine AI to tackle the notoriously complex problem of insurance verification.

Together, Wes and Vivek unpack the difference between real AI applications—like machine learning and large language models—and the marketing buzzwords that many companies use to inflate their valuations.

Key Points  

  • Vivek Kinra’s background: Software engineer turned dental technology entrepreneur; built PPO Profits (acquired) and now leads Verific.
  • Insurance verification problem: Decades-old challenge with no single source of truth—Verific uses AI to gather and standardize disparate data.
  • Deterministic vs. Non-Deterministic Software:
  1. Deterministic = same output every time (ideal for appointment reminders).
  2. Non-Deterministic = varied output (necessary for natural language and understanding context).
  • True AI examples in dentistry:
  1. Machine learning for x-rays.
  2. Large language models parsing complex insurance documents.
  3. Virtual receptionists handling natural conversations.
  • Marketing Hype: Many companies label simple software workflows as “AI” for better valuations and branding.
  • How to spot real AI:
  1. Does the system generate new outputs based on context and training data?
  2. Is it using models like LLMs or neural networks to understand and adapt?
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Disclaimer: The marketing materials presented on this website include testimonials that serve as reviews of PracticeCFO Investments’s products and services. PracticeCFO Investments does not compensate clients for reviews or testimonials, and PracticeCFO Investments does not provide anything of value in exchange for these reviews. PracticeCFO Investments has determined that there are no material conflicts of interest between the firm and the participant, and PracticeCFO Investments has not influenced the statement made by the client(s) appearing on this website.
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