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Six Business Mistakes That Hurt Dental Practice Profitability

by PracticeCFO | February 24, 2026
A thoughtful doctor in a white coat sits at a desk, staring intently at a laptop. A stethoscope hangs around his neck, with eyeglasses and a clipboard nearby.

Many dental practices grow clinically while struggling operationally. Production rises, schedules stay busy, and collections look strong. Yet profit, clarity, and long-term stability often lag.

This gap rarely comes from clinical performance. Instead, it comes from business and practice management decisions that quietly limit growth.

Understanding these mistakes helps practice owners protect profitability and reduce stress. Below are six common business mistakes that affect dental practices and how addressing them changes long-term outcomes.

1. Managing by Instinct Instead of a Management Process

Many dentists lead their practices using instinct. While intuition matters, relying on it alone creates reactive decision-making.

Without a management operating system, practices often:

  • Constantly put out fires
  • Experience team confusion
  • Deliver inconsistent patient experiences
  • Struggle with owner burnout

A management system is not corporate bureaucracy. Instead, it provides structure that frees the owner from being the bottleneck.

What a Practice Management System Includes

  • Defined roles and responsibilities
  • Consistent meeting cadence
  • Decision-making frameworks
  • Accountability structures

When decisions happen consistently without the owner present, the system is working.

2. Misunderstanding the True Cost of PPO Participation

Many dentists view PPOs as a necessary part of growth. However, few truly understand their financial impact.

Growth can become deceptive when:

  • Collections increase
  • Production rises
  • Profit margins shrink

This happens because practices rarely analyze PPO costs at the procedure level.

The Hidden Cost of PPO Dentistry

Producing a crown costs nearly the same regardless of payer type. Staff, facilities, supplies, and time remain constant. However, reimbursement differs significantly.

In many cases:

  • Four or five PPO crowns equal the profit of one fee-for-service crown
  • PPO participation acts as a costly marketing strategy
  • Higher production does not guarantee higher profit

Understanding PPO economics helps practices define their ideal patient base and long-term strategy.

3. Overlooking Critical Lease Terms

A lease is often the largest nonclinical financial commitment a dentist signs. Despite this, many practice owners treat it as routine paperwork.

Lease agreements can include:

  • Escalation clauses
  • Personal guarantees
  • Relocation clauses
  • Renewal deadlines
  • Tenant improvement opportunities

A poorly negotiated lease can reduce practice value or complicate a future sale.

Why Lease Planning Matters

  • Renewal deadlines may arrive earlier than expected
  • Landlords may not remind tenants of renewal windows
  • Missing renewal deadlines can jeopardize location stability

Professional lease review protects long-term practice security.

4. Starting Partnerships Without Financial Modeling

Dental partnerships often begin with trust and optimism. Unfortunately, many fail due to unclear financial expectations.

Most partnership issues are mathematical rather than personal.

Common Partnership Challenges

  • Differences in production levels
  • Unequal clinical services
  • Varying management contributions
  • Confusion about profit distribution

Without financial modeling, resentment builds over time.

Why Financial Modeling Matters

Partners should model:

  • Production and collections
  • Expense allocation
  • Profit distribution scenarios
  • Long-term projections

Clear expectations prevent misunderstandings and legal disputes.

5. Operating Without Financial Planning and Analysis (FP&A)

Many dental practices rely on bookkeeping and tax preparation. While necessary, these services focus on the past.

Financial planning and analysis focuses on the future.

Difference Between Accounting and FP&A

Accounting answers:

  • What happened?

FP&A answers:

  • What will happen?
  • What should we change?

Without forecasting and budgeting, major decisions rely on intuition.

Benefits of Financial Planning and Analysis

  • Cash flow forecasting
  • Scenario planning
  • Budget monitoring
  • Strategic decision support

This approach turns financial uncertainty into clarity and control.

6. Ignoring KPIs and Data-Driven Meetings

Key Performance Indicators (KPIs) measure practice health. Without them, decisions rely on assumptions instead of data.

KPIs fall into two categories:

Leading indicators

  • New patient inquiries
  • Phone calls and website leads

Lagging indicators

  • Profit and loss results
  • Net worth and savings

Tracking both types creates a complete picture of performance.

Why Team KPI Meetings Matter

  • Align team goals
  • Improve accountability
  • Encourage consistent progress
  • Support data-driven decisions

Regular KPI reviews turn numbers into action.

The Role of Systems and Technology

Technology supports operations but cannot replace strong systems. Tools and automation work best when layered onto structured processes.

Successful practices:

  • Build systems first
  • Add technology second
  • Improve processes continuously

This approach creates long-term stability.

Conclusion

Dental success requires more than clinical excellence. Strong management, financial awareness, and operational systems drive long-term profitability. By addressing these six common business mistakes, practices gain clarity, stability, and sustainable growth.Evaluate your practice systems today. Strengthen management, analyze PPO costs, review leases, plan finances, and track KPIs to protect profitability and build a more stable, efficient dental practice.

Listen to Episode 143 of The Dental Boardroom Podcast: https://podcasts.apple.com/us/podcast/143-six-mistakes-that-can-lead-to-operational-misery/id1518344747?i=1000749103657

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