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Stay the Course: Why Market Discipline Wins in the Long Run

by Wes Read, CPA, CFP® | May 8, 2025

At PracticeCFO, we manage over $350 million in client assets, and one thing has become abundantly clear through every market cycle: discipline is the key to successful investing. With recent market volatility spurred by tariff concerns and global economic uncertainty, it's natural to feel uneasy. But reacting emotionally to short-term fluctuations often does more harm than good. Our message to clients remains steady: stay disciplined, trust the process, and keep your eyes on the long-term.

Market downturns are not new—they're a natural part of investing. What’s often misunderstood is what actually happens during a drop. When the market falls, you don’t lose your shares. You simply experience a temporary decline in their value. As long as you stay invested, you still own the same number of shares. And historically, market declines have always been followed by recoveries—many of them strong and swift.

We understand that the money we manage represents more than just numbers on a statement. It’s years—sometimes decades—of effort, sacrifice, and vision. That’s why we treat it with the care it deserves. Our portfolio strategies are built not for the next quarter, but for the next 10, 20, or 30 years. We believe in rebalancing, not reacting. Rebalancing allows us to systematically “buy low and sell high” by trimming assets that have appreciated and buying those that are temporarily undervalued.

Think of it this way: when the market dips, quality investments go on sale. If you had conviction in your investments when prices were higher, a lower price should excite you—not scare you. Staying the course during these times positions you to benefit from the inevitable recovery. This is where real long-term gains are made.

Emotional decisions often lead to buying high out of excitement and selling low out of fear—the opposite of sound investing. That’s why we’re here: to be a steady hand in turbulent times. We monitor portfolios, adjust where needed, and ensure your allocation stays aligned with your goals—not the headlines.

The best investors are not those who try to time the market, but those who remain invested through both the highs and the lows. Time in the market always beats timing the market.

In times like these, we ask that you trust the plan we’ve built together. Let the strategy do its job. We’re in your corner, not only to grow your wealth but to protect it with wisdom and care.

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Disclaimer: The marketing materials presented on this website include testimonials that serve as reviews of PracticeCFO Investments’s products and services. PracticeCFO Investments does not compensate clients for reviews or testimonials, and PracticeCFO Investments does not provide anything of value in exchange for these reviews. PracticeCFO Investments has determined that there are no material conflicts of interest between the firm and the participant, and PracticeCFO Investments has not influenced the statement made by the client(s) appearing on this website.
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