
A man sells his manufacturing business for $100 million.
He rents a yacht to celebrate, invites his closest friends, and they gather at the dock. By almost any measure, this is a moment of genuine triumph — the kind of outcome that represents decades of work, sacrifice, and commitment.
As his friends board the yacht, one of them glances across the dock. There is another yacht. Larger. More impressive.
"Whoa," the friend says. "I wonder who's in that one."
The satisfaction — real, earned, deserved — deflates almost instantly.
Sahil Bloom recounts this story in The 5 Types of Wealth, and Wes Read, host of the Dental Boardroom podcast and founder of Practice CFO, returns to it as one of the clearest illustrations of a force that quietly undermines the financial success that dental practice owners work so hard to build.
"There is always going to be a bigger boat," says Wes. "You have to live with that. If you are Jeff Bezos with Amazon, guess what? He looks over at Elon Musk's yacht and says, 'Dang, that's a bigger boat.' And that comparison causes people to lose sight of what money and financial wealth is intended to do — which is to make you happy."
The comparison problem isn't a personal failure. It's a predictable outcome of how human psychology interacts with wealth — and economists have a name for the underlying mechanism.
The declining marginal utility of money describes the reality that each additional dollar you earn produces less additional happiness than the dollar before it. The first $30,000 you make in a year goes toward your most fundamental needs — food, housing, transportation, stability. That money is the most impactful money you will ever earn in terms of quality of life.
"Your first $30,000 are going to be the most important," says Wes. "Then the next $30,000 starts to get into hobbies, eating out, luxury items, the nicer car. Each tier buys you more — more stuff, higher quality experiences — but the value of that new tier becomes less impactful than the tier before it."
At the extreme end of wealth, the math becomes almost surreal. Wes does the calculation on the $100 million exit: at a conservative 6% annual return, that generates $6 million per year — $500,000 per month. "That can get difficult to spend," he says. "For your average person, that actually becomes work to have to spend that level of money."
Yet the research Bloom cites from interviews with ultra-wealthy individuals is revealing. He spoke with people who had sold companies for $100 million or $40 million. Almost every single one of them — with one notable exception — said they would prefer to have two to five times more. More would allow them to do this, that, and the other thing.
Only one person said something different. "You know what? I'm actually pretty good. If I had twice as much as I have now, I'd probably fly private instead of public — but beyond that, I'm pretty happy."
That person had done something the others hadn't. They had stopped using the default scoreboard — the one measured in financial wealth — and built their own.
The default scoreboard for dental practice owners has well-defined metrics. Collections. Production. Overhead percentage. Practice value. Net worth. Retirement balance.
These metrics are real. They matter. Tracking them carefully is part of what makes a practice financially successful.
But the default scoreboard has a specific vulnerability: it has no upper limit, and it invites comparison to everyone above you on it.
"The default scoreboard — so focused on money — may be a useful asset in the earliest days of your journey," says Wes, quoting from Bloom's book. "But it is a liability when you're attached to it in later days."
When financial wealth is the primary — or only — measure of success, every interaction with someone wealthier becomes a source of diminishment. The dentist who achieves a $2 million practice looks at the one with $3 million. The one with $3 million looks at the $5 million group practice. The DSO owner compares themselves to the regional chain. The regional chain compares itself to the national brand.
There is always a bigger boat.
And the problem isn't the observation. It's that the comparison triggers a specific emotional response — one that Bloom identifies and Wes underscores — that causes people to lose sight of what the money was supposed to provide in the first place.
"Excessive comparisons are the enemy of happiness," says Wes.
The comparison trap existed long before social media. But social media has industrialized it.
"This is why social media is such a problem, particularly with youth," says Wes. "As they're looking — whether it's a son looking at bodybuilders or a woman looking at Instagram models or whatever — you're looking at people who are the top 1 to 3% of whatever that thing is that they specialized in, day in and day out. And you're comparing yourself to that one thing."
The result is a form of comparison that is structurally unfair and psychologically damaging. You are not comparing yourself to one person who is slightly ahead of you in one dimension. You are comparing yourself to the top 1% in physique, the top 1% in income, the top 1% in travel, the top 1% in relationship presentation, the top 1% in practice growth — simultaneously, in one scroll.
"You're saying, 'Dang, I suck in all of these things compared to them,'" says Wes. "And then how does that make you feel? When in reality you might be way happier than all of them."
For dental practice owners, the social media version of this plays out in professional forums, dental conferences, and industry publications. The practices featured are outliers. The case studies showcased are the exceptions. The revenue numbers shared are the top of the distribution. And looking at them as though they represent a standard against which to measure yourself is exactly as distorting as a teenager comparing their body to a professional athlete who trains eight hours a day.
There is a broader financial concept that runs beneath this conversation, and Wes gives it significant attention in this episode.
Dentists sit in an interesting position in the economy. They are high earners — professionals whose expertise commands a premium that most workers never approach. But most of them are also, fundamentally, labor. Their income depends on their physical and cognitive presence in the operatory. They are trading time for money, even at a very favorable exchange rate.
The path to financial freedom — and to a life less vulnerable to the comparison trap — runs through the bridge from labor to capital. The dentist who generates enough surplus income to invest in assets that produce returns independently of their labor is building the on-ramp to a different kind of financial life. One where income doesn't require presence. Where the practice becomes one source of wealth among several rather than the only one.
"The question is: how are you trying to bridge into the side of capital where you own things?" says Wes. "Are you creating wealth to live through your life comfortably, or are you trying to create multi-generational wealth to provide advantages to your children?"
The distinction matters for the comparison trap specifically. A dentist who is accumulating capital — building a net worth that grows independently of their production — has a financial trajectory that is genuinely harder to derail by comparison. Because the scoreboard they're tracking is not just today's collections against a peer's collections. It's the compounding of assets over time toward a defined personal goal.
That goal is theirs. Not the industry's. Not the biggest practice in the region's.
The antidote Bloom offers — and that Wes endorses — is not to care less about financial success. It's to contextualize it within a broader accounting system.
"It's about setting up a scorecard — a way to measure yourself, in the same way that you can easily measure your finances," says Wes. "You can see your bank account, your credit card account, your balances. You know what the value of your home is — just go on Zillow. You can quantify all that. But how do you quantify your relationships that matter? How do you quantify your health? How do you quantify how productively you're using your time to produce happiness? How do you quantify your mental state?"
These questions are harder to answer than a bank balance. But asking them — and building some framework for tracking them — changes the nature of the comparison. Because when your scoreboard has five columns instead of one, you are no longer measuring yourself only against people who have more money. You are measuring yourself against your own defined vision of a wealthy life.
The man who sold his company for $100 million and felt deflated by the bigger boat was using a one-column scoreboard. The person Bloom interviewed who said "I'm actually pretty good" was using a different one.
"Your wealthy life may be enabled by money," writes Bloom, "but in the end it will be defined by everything else."
There will always be a bigger boat. That fact will not change. The dentist who earns $500,000 will see practices billing $800,000. The one billing $800,000 will see a $1.5 million practice. The wealth inequality data makes the higher end of this curve extreme — the top 1% of Americans own roughly 33% of all wealth in the country. There is no meaningful ceiling on the comparison target.
But there is a meaningful ceiling on what more money actually does for your happiness — and research is clear that it arrives much earlier than most high earners assume.
The question worth sitting with is not "how do I earn more than the bigger boat?" It is: "What would my life look like if I were genuinely satisfied with what I have — not because I've given up, but because I've defined what I'm building toward and I can see that I'm on track?"
That definition — deliberate, personal, built on more than a dollar sign — is what makes satisfaction durable. It's what gives the $100 million exit its value, independent of what's docked at the next slip.
Build the scoreboard you actually want to win.
Listen to Episode 158 of The Dental Boardroom Podcast: https://podcasts.apple.com/us/podcast/158-the-richest-dentist-you-know-isnt-the-wealthiest/id1518344747?i=1000766862654
Wes knows what's best for dental practices. He's been doing this for a long time and he sees lots of practices. He can tell me how our practice is doing, and what we can do to increase our productivity. With past CPA's, there were no ideas. It was all coming from me, saying "I think I can do better, but I don't know how." I come in to meet with Wes and he says "You CAN do better, and I know how."
PracticeCFO is in hundreds of dental offices around the country. They know what numbers should look like. They know what percentages of payroll, rent and supplies should be, and they will hold you accountable to those numbers, which will really help you stick to your plan and your path of growth and savings. That is invaluable
Whenever something comes up, whether it's building or practice related and we weren't sure where the numbers would go, PracticeCFO has been instrumental in helping us figure that out. I can't say enough of how important that is - that it goes beyond that initial partnership. They make sure this business marriage works.
When I go home from work, I don't spend a whole lot of time stressing about what my books look like, or how much I owe in taxes. By using PracticeCFO, the burden of keeping track of a lot of the big financial numbers and metrics are taken off my plate.
PracticeCFO helped me develop a plan for the future. I have colleagues that work with other accountants that don't have a plan - they just look at the numbers of the practice and that's it. There's no plan for 10, 20 years from now. But with PracticeCFO, you get that. PracticeCFO makes you feel like you're they're only client.
(In reference to his practice sale) What could've been super stressful, wasn't! When picking John and Wes, it was from word of mouth recommendations and other people's experiences from the past that really did it for me. And it turns out that those recommendations were right on the line.
Wes knows the business side of dentistry. His comprehensive plan will organize your personal and professional finances so you can focus on taking care of patients. Massive ROI.
I can’t say enough good things about everyone at PracticeCFO. Everyone on the team is professional, organized, knowledgeable, helpful and kind. They also respond to emails and phone calls immediately and are always happy to help. They have helped me navigate year-to-year as a business owner. PracticeCFO gives me peace of mind that my business is in good hands.
I love Practice CFO! They have helped me obtain a practice and maintain a practice. They are incredible people who are on top of everything and make owning and running the business portion of a practice easy. They couldn’t be better for my business and my sanity. They have every detail of the business and taxes taken care of where all I have to do is show up and follow their easy steps to success!
Practice CFO has the best tools I’ve seen for personal tax and financial planning in addition to top-tier corporate tax and accounting services. I have been very pleased with the level of quality service. They manage my monthly bookkeeping and accounts payable. It is a great system and saves me a ton of time, and it allows us to have monthly financial statements within a week of month end.

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